Customer service at its best

As one of Trade Electric’s top customers, Limerick-based electrical contractor Pure Electrical received all the support and expertise it needed from the branch to complete BD Medical on schedule and within budget. The firm also completed Mentor Graphics in Shannon and once again, was supplied with a range of high grade, quality products from Trade Electric. Operating since 1971, Trade Electric supplied Pure Electrical with a large and varied range of products for the BD Medical project including trunking, conduits, cabling, switches and sockets along with some of the lighting.

As a member of the Irish Electrical Buying Group (IEBG), Trade Electric has the advantage of being able to pass on savings to its customers while an increased network of suppliers means more choice on the shelves. This increased availability of products meant a wider choice for Pure Electrical and a guarantee that whatever the contractor needed for this complex project, Trade Electric could supply it.

“We supplied only the highest quality products to Pure Electrical for BD Medical. As with all contractors we work with, we ensured that Martin and the team at Pure benefitted from our product knowledge and selected the right products for each element of the job,” said David Nolan, Sales Manager at Trade Electric.

Primarily based on an existing site that BD Medical currently occupies in the US, the design for the new Limerick building was quite a complex and challenging process. With such a complex project it was essential that every element was in line with all the stakeholders plans and visions. With every project it undertakes, Pure Electrical’s aim is to provide all its clients with a personal service that assures them that their individual concerns and expectations are being acknowledged and met. The company prides itself on providing a competent and professional service with the highest standard of workmanship.

A crucial aspect of getting the job done on time was ensuring deliveries arrived on site in a timely manner. “We know that failure to deliver on time can make or break a project so we usually deliver to site within the first day an order is received. We ensured this was the case with Pure Electrical on the BD Medical project and indeed with every project we work on together.”

At Trade Electric Limerick, service is everything. “Price is obviously very important, but service is definitely up there with it. There’s no point pricing a job if you can’t deliver on it.”

Pure Electrical enjoys an excellent relationship with Trade Electric Limerick and it was this relationship that helped ensure staff at MD Medical were able to move into their new, state-of-the-art campus on schedule.

Martin and the rest of the team at Pure were able to meet the deadline thanks in part to the service they received from Trade Electric Limerick. Pure’s proven track record of delivering projects on time and within budget for some of the biggest multinational companies speaks for itself. The company enjoys a high level of repeat business, proving that the team always exceed its clients’ highest expectations.

Operating for nearly 50 years, Trade Electric Limerick has become the last word in customer service in the area. The branch has built a strong reputation for dependability and quality over the years. Supplying affordable products that come with the Trade Electric stamp of quality has ensured a loyal customer base which continues to grow.

Being an IEBG member has also allowed the branch to expand its product range while at the same time benefitting from the Group’s overall purchasing power. Customers include electrical contractors and professionals from the industry, retail and hospitality sectors.

A large team of 18 staff members means customers are looked after promptly and efficiently. Trade Electric Limerick also boasts a large retail lighting showroom which caters for both the public and interior designers and is a stockist of many of the leading brands in the lighting industry.


Trade Electric Limerick, Lower Gerald Griffin Street, Limerick
T: 061 417754
E: [email protected]
W: www.trade-electric.ie